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Category Alignment

Supporting innocent in the Top 4 to align their smoothie category

the challenge

The aim of the campaign was to ensure all smoothie lines at the front of store and main fixture were aligned in a ‘Green Red Orange’ order. The reason for this was to make the best selling lines more visible, increase availability and allow ease of shopping to increase sales for the brand.

the solution

The field team would call upon their stores weekly from January for 6 months and once gaining agreement from store managers the order of the smoothies would be changed. This was completed across the Super smoothie range, take home smoothies and front of store smoothies

the results

895 stores visited over a 6 month period resulted in 95% alignment compliance