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Our mission

Deliver outstanding returns through field sales, data insight and brand engagement

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What we stand for

We’re passionate about 3 main areas: our company, our people and our clients.

We are proud of our people and the work that they achieve for us as a company and for our clients. We continually invest in Tactical Solutions through technology and learning programmes to support both the growth of our company and the development of our people. We have long-standing strategic relationships with many of our clients which have been a result of our continuous investment.


Core Values

So with everything we do we live and breathe by the below core values.

Trusted Partner

At Tactical we work closely with our clients as a trusted partner, and embed ourselves within their values and culture, so that we grow together and continually strive for success. We’re experts in grocery, convenience and high street retail, delivering execution excellence in store. Through understanding their business from top down, we make sure we are aligned to their objectives, so our clients know that by putting their trust in us, they will continue to be successful.

Passionate about people

Our business strategy has our people very much at front and centre.  We look to grow and develop our people and offer opportunities for progression through comprehensive training plans, to ensure we retain the best people, set the business up for future success, and be an employer of choice.

One team

At Tactical we work effectively as part of a diverse team and demonstrate ability to work collaboratively and empathetically.  Our employees put the needs of the team above their own and demonstrate openness and honesty with team members.

Ownership & Results

We allow our people to take ownership on projects, so that they feel empowered and trusted to take the lead and share in our success.  This ultimately gives them the reward and recognition, and enhances their reputation in the business. We thrive on exceeding expectations via operational excellence, delivering outstanding in-store presence for your brands.

Forward thinking

As a business we continually strive for continuous improvement and development, both with our people and the services that we offer.  Our succession planning within our people strategy allows us to plan for our future needs as a business, whilst our investment in technology ensures that we are constantly able to evolve and adapt to the ever changing macro environment. We have a data driven culture delivering business intelligence that drive strategic actions.

Your brand, our passion, everywhere, every day

We’re a leading UK Field Marketing agency passionate about delivering retail execution excellence in supermarkets, convenience stores and discounters, across the UK and Ireland.

Our overall focus is to improve sales, availability and brand awareness for our clients’ products on the shop floor. This involves all categories and channels, from confectionery to make up and from the Top 4 supermarkets through to convenience stores.

We are committed to consistently delivering a measurable return on investment as well as educating key decision makers in store for a number of brands including Innocent, Birdseye and Quorn.

Using a mix of technology, data and analytics, and old-fashioned shop floor relationships, our retail experts are tasked daily with coming up with new ways of selling more products and creating long-term growth for all of our clients. As a market leader, we continue to invest in technology and innovation to ensure we deliver the best ROI for our clients.

Our team of experts understand the unique challenges of each of their clients and are able to tailor our services to suit an individual situation.

Need help with anything?

Contact our Head Office team that is always ready to help you with any possible questions, problems or information. Tel: 01244 289 164

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