It’s 66 days until Easter 2016, now we don’t want to wish away the year but it’s time to start getting those ranges and lines planned in. Easter is now on the consumers’ mind earlier than ever – we only need to look at 2015 to see that Nestle reported 8.3 million households bought in the early season with 80 per cent of shoppers then buying again. Don’t miss these golden egg opportunities!
Maximise your sales during this countdown period, with impulse purchases being key for consumers. Therefore visibility of the lines is essential to ensure you don’t melt away into the background.
So with consumer demand on the up, which ranges should we be looking out for this Easter?
Mini ranges are an egg-cellent way of drawing in those impulse purchases, being easily merchandised and accessible for the consumer.
- Cadbury is expanding this range in 2016, with the launch of the Cadbury Vanilla Mousse Bunny, following the success of its Christmas snowman edition
- Black Magic Mini Egg – one for the adults, this is the first ever dark chocolate mini eggs aimed at a premium mini eggs offering aiming to appeal to an older, more upmarket demographic
Always a draw for both adults and children, our favourite novelty eggs this year are:
- Hotel Chocolat’s Caramel Easter Egg Sandwich – a 3D scanner was used to create the perfect slice of granary bread to recreate the caramel chocolate sandwich. Served in a traditional sandwich packaging
- Hancock’s Rabbit Droppings – small chocolate drops from Hancock’s Happy Easter range prove each year to be a firm favourite for children
A sector that has grown significantly in the past five years, growing by £30million since 2011, our favourites for this year are:
- Hotel Chocolat’s Rocky Road Extra Thick Easter Egg, expect an indulgent take on the American favourite treat
- Famous Names Whiskey Collection Egg – dark rick chocolate and eight small bottles from whisky favourites. Proving the strength of the Whiskey resurgence even coming through to the chocolate industry
Remember 50 per cent of all sales are still made in the last two weeks, so talk to your field sales team to ensure availability and your stock level is as ‘sweet as chocolate’ all the way until up Easter Sunday.