The big freeze is definitely here, with the temperature dropping and ice appearing on our cars for the first time in a while. It’s known that extreme weather conditions affect certain categories within the FMCG sector so what can we do to get prepared for January and February, with some predicting our coldest winter yet.
Cathy Evans, our managing director said: “It can be argued that any weather condition will result in a surge in sales, however with severe snowy and icy conditions, similar to what is predicted in the UK for the next month, there is a significant trend that demonstrates an increase demand towards ambient products, especially soups.
“Over the past few years we have followed a clear trend, which revealed that for every degree the weather drops, soup sales increased consistently by three per cent. Other food categories that also show a significant increase during these cold periods are roasts, oven chips, beer and ready meals. But what is key to this time is a rapid response. No one wants to see empty shelves.”
So what to do during these shot sharp bursts of product demands:
Remember, speed is everything – It’s essential that a brand can easily and rapidly add lines to meet the heavily increased demand at short notice
Is it me you’re looking for? – Ensure that it is the brand’s products that are visible and available to secure any potential sales are maximised during this time-pressured event.
Lets talk about it – It is essential that brand’s and retailers are discussing this with their field sales agent to ensure no shelves are left empty
By using Tactical’s ‘Thermal Planning’ systems means that if there is a sudden change in temperature, our fields sales team is able to respond to this efficiently and effectively by adding additional lines and stock within a 24 to 48 hour period. Thermal planning means that brands can rapidly react to a surge in demand during these bursts of product demand, ensuring products are available, visible, well merchandised
To find out more, speak to one of our team.