‘How can we make the consumer say yes to buying our product?’ It’s the age-old question that we get asked time and time again by our clients.
As experts in the retail field sales world, it’s our job to drive those sales and entice the consumer to choose our client’s brand. But it’s a two-way street, we rely on our client’s having a strong enough product that we feel the 21st century shopper will be interested in. That’s why we work with such cool and exciting brands, such as, Innocent, Burtons and Birds Eye. These guys are keeping it fresh and are always one step ahead of the game….
So we asked around our office to find out what we think are the most important attributes to making your product stand out from the rest:
Visibility is key, even when it seems a brand can’t get any more products or space in store there are always ways to increase a products presence. Initiatives such as POS and off shelf displays that have been carefully placed in a high footfall area will draw attention back to a product.
A clever promotional offer surrounded by an enticing merchandising display will ensure the product is noticed and draw the attention away from competitors.
Your products packaging communicates its purpose. We’re told from a young age not to judge a book by its cover, but when it comes to choosing what to purchase for your food shop, so many times we’ll pick our preferred style of packaging over learning about the actual product. We live in a fast paced world, and most of us don’t have the time to read and evaluate each product, so make sure your packaging stands out.
Read more about packaging here
Choosing how to price your products can be incredibly difficult. We all know that. After all it can be the difference between survival and disappearing off the shelves. One of the secrets to success is pricing your products properly. Price your products correctly; it will see your sales go through the roof, helping your business to grow. Get your pricing oh so wrong and you may create problems that your business may never be able to resolve.
Respect from customers can take years. You must remain true to your values, promise and messaging. When a business remains steadfast in its promise and upholds its values and trust, respect from customers becomes a reality. To gain respect from customers therefore, every employee must believe in the company’s values, be committed to the products and overall respect the company and its business. Generate this and you’ll become invincible.
The 21st century consumer is a quick buyer; they want to be in and out, so it’s essential that the appropriate product is available when the consumer demands it and that it is easily accessible. Timing is crucial for brands, especially during peak seasons such as Christmas.
Making a difference
As the FMCG sector becomes even more saturated, it’s vital that your brand is the one that makes a difference. Don’t follow everyone else like a sheep, stand apart and shout about it from the rooftops. Our client a2 milk launched into one of the UK’s most controversial and difficult market place, but thanks to their values and difference (along with our help) they have managed to get their voice heard and entice the consumer to their product.
To speak to one of our retail experts today click here