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Gold success at the FMBE Awards


On Thursday night we nervously journeyed down to London for the national Field Sales and Brand Experience annual awards, one of the largest events in the UK for our industry.

We’re thrilled to announce that we received a ‘Gold’ for the Best Brand Ambassador, recognising one of our Terrority Sales Manager for his outstanding contribution as part of the a2 milk team. Joe Bertolone, joined the a2 Solus Team in 2013, forming part of the launch team for the new milk range.


On top of that, Tactical’s Tony Cottier won a bronze brand ambassador of the year award for his work with Birds Eye,

Cathy Evans, managing director of Tactical Solutions, comments: “What a fantastic achievement for Joe and for our team at Tactical Solutions. We have been staggered by the consistency of Joe’s passion for the A2 brand, how he embraces the everyday challenge positively and how he communicates with the team to keep them motivated throughout each day.

The FMBE awards recognised Joe’s commitment and stated that he was chosen to receive this award thanks to his time and effort to ensure that he delivers A2’s objectives day in, day out. Ensuring that A2 is in the correct shelf location and holds strong visibility across all of its locations the brand is placed in.

Scott Wotherspoon, CEO of UK and China for A2, comments: We are absolutely delighted for Tactical Solutions, as a team as a whole, for winning this award at FMBE and in particular for Joe for winning the gold award for brand ambassador. This is really awesome.

“We see your passion, knowledge and commitment day in and day out, but its fantastic to have it recognised in this way. Genuinely excellent.”

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