Christmas is the biggest time of the year for supermarket retailers. Last year, Christmas accounted for £74.2bn in sales.
The period, which officially runs from mid-November through to the end of December, is when all the big retailers put everything into getting us in the Christmas spirit. Because, that means sales.
Some make us laugh. Some make us cry. Some do nothing at all. Let’s take a look at our five favourite supermarket Christmas ads of 2015.
As John Lewis has established itself as the king of Christmas ads, it feels only right to kick-start this list with the brand that gave us the tear-jerking #MontyThePenguin ad last year. Tissues at the ready….
1. John Lewis – Man on the Moon
You must have been living under a rock not to have seen the media snowstorm surrounding the John Lewis ad last week. The one that officially signals the start of Christmas.
It follows the story of a young girl called Lily and her attempt to bring cheer to an old man on the moon. As part of the campaign, John Lewis has teamed with Age UK to raise awareness around loneliness
2. Asda – The story of Christmas smiles
The idea behind this ASDA Christmas ad is to spread smiles. From the pride felt when placing the star on top of the Christmas tree to the excitement of a child’s face on Christmas morning, it’s the little things like being around your loved ones that bring real joy.
The soundtrack is from former ASDA colleague and X Factor runner-up Jahmene Douglas.
3. Tesco – Little Helps
Tesco has opted for a less emotionally-laden Christmas ad this year, opting for quick-fire spots instead.
This Christmas sees Gavin and Stacey’s Ruth Jones and Ben Miller from The Armstrong & Miller Show feature in a series that promotes different aspects of each store.
4. Aldi – My Favourite Things
In a year that has seen Aldi reach a record high market share of 5.4%, the German supermarket brand is right to sing from the rooftops in this year’s Christmas ad.
The Aldi advert starts with “reindeer on rooftops and brandy cream pouring” as the discount supermarket powerhouse predicts a season that rings with more than just the Sound of Music.
5. Sainsbury’s – Mog’s Christmas Calamity
Based on world-renowned children’s author Judith Kerr’s Christmas story featuring her much-loved Mog.
Mog sets off a chain of events which almost ruin Christmas for the Thomas family. Find out if she pulls it back to save the day in time.
The Sainsbury’s Christmas ad has received the lion’s share of attention this year, but what do you think? Has John Lewis been dethroned as the king of the Christmas ads?
Image courtesy of Paul Townsend