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Elliott Baker

Elliott has worked for Tactical Solutions for over 12 years and has managed a number of our blue-chip accounts including Heinz, Henkel, Birdseye and Burtons Biscuits. This coupled with his 10 years’ experience working for a top 4 retailer gives him a unique and multi-dimensional view of the opportunities that the FMCG market place can offer our customers.

As channel controller for the In-store Sales team, Elliott ensures that the field team are delivering our customers in store execution plans and delivering 100% store coverage. In a very competitive market place where ROI is key, Elliott is an expert in interpreting sales data and turning it into actionable field plans to maximise our customers return.

Offering expertise and knowledge across all top four multiples, high street and discounters, Elliott is able to strategically advise on the necessary in-store requirements for all of Tactical’ s retail and FMCG clients.