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Joanne Arnold

Jo has been with Tactical Solutions for 10 years, joining the business in September 2008 as an Account Controller within our sales team.

Since then she has developed the role and now heads up a team of National Account Managers selling the syndicated side of our business to both new and existing clients.

Jo has a wealth of experience and knowledge within the FMCG industry having previously worked in Trade Marketing, Category Management and Sales roles with Rank Hovis McDougall and PZ Cussons.

During Jo’s time at Tactical Solutions, she has worked with a number of key bluechip brands including  Arla, Kettle Crisps, Refresco Gerber, Haribo, General Mills and Bahlsen Biscuits not only within the Top 4 Grocers,  but also across High Street, Formats, Discounters and Convenience channels.

Jo’s primary role is to build long-term, sustainable relationships with our clients, to clearly understand their objectives and to ensure we are meeting their needs with data, insight and exceptional results to deliver an ROI and in turn to grow Tactical Solutions business