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Lance Preston

Lance has worked across a variety of leading field-marketing teams and has gained an in-depth understanding of the FMCG and retail sectors. He has worked with leading brands such as Mars, Innocent and Heinz.

As channel controller for Tactical Solutions, Lance ensures that his dedicated team of 250 are always maximising the opportunities to deliver outstanding insights and ROI to the client. As part of his role, he is responsible for all training of Tactical employees. This is a vital part of the company, as it prides itself on the high standards set both in the field and within the rest of the business.

Offering expertise and knowledge across all major categories in the top four multiples and beyond, Lance is in a position to strategically advise on the necessary in-store requirements for all of Tactical’s retail and FMCG clients.