Mark joined the Tactical Team in 2017 and heads up the operation and retail division. Mark brings a wealth of retail knowledge including 10 years of Asda trading followed by Field Marketing experience across the technology sector having worked with BSkyB, Microsoft, Samsung amongst others.
As a Business Director for Tactical Solutions, Mark ensures that the business flow from customer engagement through to field execution and call completion is as effective as possible through our Syndicated Sales Team operation. With a field team of 60+ full-time employees visiting over 110 retailers on a regular basis, this team delivers a multitude of key objectives for our brands on a tactical basis, fundamentally focusing on making interventions at store level to incrementally increase sales in each and every store.
Mark has a proven track record of setting up, driving and stretching field teams, and is perfectly placed to advise and provide consultation for all brands, whether established or new to the market and how best to exceed customer expectations through operational excellence.