Brands are developing new products to open up previously untapped markets and increase potential profit. We take a look at 5 brands who continue to innovate:
The undisputed king of ketchup has set its sights on becoming the top dog in mustard, opening up the wider condiment market to the brand. This comes off the back of its range of chilled savoury pastry products, entering the fast-paced convenience food world.
Kopparberg have tapped the trend for frozen drinks with the world’s first frozen cider. Apparently, the product came about after an April Fools joke took off. Kopparberg have launched at just the right time as frozen drinks have transformed the RTD (ready to drink) category, trebling in value in the last 12 months to £16m.
3. Bear nibbles
Owner, Hayley Gait-Golding was driven by a desire to get people off scoffing un healthy snacks and created Bear Fruit Nibbles. Made from 100% baked fruits, this healthy snack idea has really taken off in the food market with a £7 million turnover in 2012.
This month, Warburtons will be rolling out their thin bagels in to stores. The NPD follows the success of its sandwich thins, and shows the consumer appetite for lighter lunch alternatives. Plus, they bagged Sylvester Stallone in an advertising campaign.
Having ruled the smoothie market for some time, Innocent have expanded their drinks offering with the launch of bubbles, a lightly sparkling blend of fruit juice and spring water aimed at consumers seeking an alternative to sugary soft drinks. Perfect timing considering the boom in the healthy drinks market.
For any new product launch, from an established brand or a start-up, it’s important to ensure the best visibility. Retailers make fast decisions on the success of NPD, so it’s essential that brands get their innovation off to a flying start. We can help by ensuring the distribution is agreed, the product is available with the best visibility and incremental display opportunities are maximised. Contact us here.