It’s the return of everyone’s favourite retail milestone.
Just as we enter the final month of summer and children break up for school, it is now the key time to start planning a successful Christmas.
With only five months to go, it’s not long until the first displays will start to hit the shop floors. This is not the time to be ill prepared, mark a date in your diary now as the 1st September, means the return of those Christmas aisles.
That might sound like there’s loads of time, but with a potential share of hundreds of millions of pounds. It’s definitely worth getting prepared nice and early.
But first up, here’s a quick run down of what happened in the FMCG sector last Christmas:
- These were in such an improved position following transformative work over the last two years to simplify their proposition, improve availability and enhance the shopper experience.
- The BBC reported a huge bumper year, with £480m more spend over the 12 week festive week compared to 2015.
- Aldi and Lidl again delivered the strongest sales growth of food-led retailers though growth was down on last year, against a reinvigorated competitor set.
- The Telegraph reported that Lidl puts its successful 10% Y-O-Y Christmas results down to a push on good quality food.
- Established retailers typically reported slight improvements in online growth as they took a more targeted approach to the channel, often favoring building basket size over customer acquisition.
- IMRG and Capgemini reported that £24bn was spent in the UK in retail over the Christmas period, with 27% of those sales now done online.
2016 proved to be an effective year for retail and FMCG, so lets make this year even better. Here’s your 9 week plan for getting ready for the Golden Quarter, all made simpler with the help of one of our field sales agents:
- Distribution & availability drive of seasonal SKU’s
- Set up of new plans to secure space early
- TSeye data-led weekly calls to drive efficiencies
October and November
- Distribution & availability drive to maintain position
- Promotional execution to maximise sales
- Extra displays to drive points of interruption
- Capitalise on Halloween, Bonfire Night & Black Friday opportunities
- Volume orders
- Promotional execution & extra displays and shippers
- Merchandising calls to drive availability & ensure sell through of seasonal sku’s
Speak to our Christmas experts today and let us support you in store this year.
Keep a look out for our Christmas White Paper published this August!