The Christmas season is well under way, so what can you do at this stage to maximise your sales? Here’s your Christmas checklist:
- During the crazy Christmas period, availability and visibility is everything. To support your pre-planned promotional activity, it is vital that a brand generates as much extra displays and space as possible during this time. At this point in the season it’s about sustaining, maintaining and building momentum of the key products on the shop floor.
- Add to the customer experience through in store theatre and joined up omni-channel experience. Asda introduced a virtual reality Halloween experience on their Youtube channel. It’s a 360-degree video, perhaps a media first for grocery brands in the UK. When watching from a mobile, tablet or desktop viewers can adjust their point of view in each scene and look around and even, importantly for a Halloween film, behind them.
- If you’ve secured additional space for Black Friday or Bonfire Night, keep hold of it for Christmas! Our teams leverage their relationships with key decision makers in store to ensure that your product is given the space it needs to succeed.
- Be prepared for extreme weather. It’s been predicted that Britain will experience the coldest winter for fifty years with heavy snow forecasted. John Lewis Managing Director, Andy Street, said in October 2014
“weather has a greater effect (on sales) than economic numbers, we’ve known that forever.
A thermal planning solution can support your brand during these times and maximise sales. Find out more.
If you need any support checking items off this list, it’s not too late to talk to us to make this Christmas, a cracker.