View case study
Driving distribution for Amsterdam Vodka in Independent stores
To drive distribution Of New Amsterdam Vodka 70cl & 20cl within Independent Convenience stores.
The team were given a targeted call file and allowed some flexibility to add incremental stores based on local knowledge. They sold in car stock purchased from C&C, supported by a sales aid.
A total of 1,080 stores were called on, and a key decision maker (KDM) was reached in 47%. Where a KDM was reached , a total of 503 deals were sold, across 73% of those stores. Distribution of the 20cl grew from 4% to 54% and the 70cl grew from 18% to 50%. Effective Rate of 47% and Strike Rate of 73%.