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Undertaking surveys to understand POS allocations and store layouts
New Look have a wide variety of store formats, all with unique attributes and layouts. The client wanted to undertake a survey of POS related equipment and key fixtures in their stores to more effectively manage POS allocations and store layout changes throughout their UK & European Estate moving forward.
Tactical Solutions were briefed on the campaign and immediately understood that operationally this project would need a different approach in order to deliver all 650 store surveys in line with the schedule.Tactical Solutions retained control of the project - trained, supported, and managed all parties to deliver the end goal, ensuring that all data and journey plan management was seamless.
All stores were surveyed on a specific day which demanded accurate planning and delivery of results in addition to strict control over data quality. The key to the success of this project was in robust planning and frequent communication with the client to ensure all objectives were achieved.