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Ensuring compliance for PACK'D on Frozen Gondola End in Tesco
Our objective was to ensure compliance for the Frozen Smoothie Mix on Gondola End 2, as well as check Fixture compliance on 2 other promo SKUs.
We instructed our full time In Store Sales team to visit over 300 stores in their journey planned territories. We would drive promotional compliance, and ensure that distribution & availability was high against all 3 SKUs. Along the way, the team would check for bookstock errors and merchandise where possible.
From the stores visited, our team successfully increased compliance on the Gondola End by 15.24%. Additionally, improving Promo POS by 15.72%, availability by 6.11% and distribution by 4.48%.