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a2 Milk™


Distribution & Availability & NPD Launch

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The Challenge

Growing the distribution, availability and the education of a2 Milk™.

a2 Milk™ has found popularity in Australia, marketing a particular kind of milk which is said to be healthy due to using specific cows that only produce the A2 protein. With their growing success, it’s only right for a2 Milk™ to branch out into UK supermarkets.

Tactical Solutions and their Solus Team partnered up with a2 Milk™ in order to grow the distribution, availability and education of their brand amongst UK supermarkets through client meetings and utilising Tactical’s amazing store relationships to amplify the brand and their purpose.

Our Solution

Our team of professionals, armed with thorough brand knowledge and fantastic store relationships, set out to sell the benefit of the brand.

As we met with stores and their managing teams; we used our position as brand ambassadors to inform them of the brand itself, what they produce and the benefits they would succumb to if they stocked our client’s product.


Stores now stock a2 Milk™


Stores on board thanks to TS

The Results

The team, both Solus and syndicated, have grown distribution from 112 ranged stores to 263 stores, that is an impressive 151 stores we have bought on board since the launch on 5th January selling semi 1L milk.

Need help with anything?

Contact our Head Office team that is always ready to help you with any possible questions, problems or information. Tel: 01244 289 164

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