Driving NAD Compliance and maximising sales
In Asda, NAD (or National Advertising Division) compliance has dipped in 2015, affected by restructuring changes in store. Promotions, which would have been effective, were not reaching customers which resulted in the beforementioned dip.
This may have been due to reduced visibility, unattractive displays or unfortunate product placement. Tactical Solution’s team worked to encourage NAD compliance and turn this around.