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Co-op

 

Promotional Compliance & POS Implementation

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The Challenge

Supporting Co-op with product presence

Tactical Solutions are Coop’s Branded Compliancy partner, and we assisted with features such as promotional compliance.

The aim of our partnership is, as already mentioned, improving promotional compliance, assisting with FSDU and maintaining overall product presence within the store to ensure maximum selling. This involves a great store relationship as well as our in-depth knowledge of the industry.

Our Solution

Our bespoke software to the rescue

With regular visits from our team, aims are achieved with the help of our bespoke software like TSeye and Drive.

With TSeye withholding live store data which is then transferred onto our tablet software, Tsdrive, our team have everything they need at their fingertips when they conduct in-store visits.

The data shows current promotional productivity, as well as the actions that need to be taken in-store. This enables us to quickly and efficiently rearrange displays, erect FSDUs and assess POS if needed.

This way, promotional compliance is maintained and improved and issues are avoided.

30%

Promo compliance improvement

£1.3m

POS for brands sited

2,500

Managed stores nationwide

The Result

Through our actions in store, Co-op’s promotional compliance had been improved by >40%, and the promotional RSV had been increased substantially.

We had also supported many brands with secondary displays to further improve promotional compliance, and over a period of time, we had sited over £1.3m of POS for brands. A success if we ever did see one!

Need help with anything?

Contact our Head Office team that is always ready to help you with any possible questions, problems or information. Tel: 01244 289 164

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