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Co-op

 

Promotional Compliance & POS Implementation

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The Challenge

Supporting Co-op with Branded POS Compliance

Tactical Solutions work in partnership with Co-op & Threefold as the preferred partner for Branded POS Compliance.

The aim of our partnership is, as already mentioned, improving and maintaining promotional compliance on Co-op’s Branded POS. We work with both of our partners, to increase compliance of their Branded POS on entry, whilst also implementing POS where required to maximise the exit compliance.

Our Solution

Building in-store relationships to achieve the best results.

With regular visits from our team, each promotional period our Territory Sales Managers visited their group of stores to work with the Key Decision Makers to achieve maximum results for brands within Co-op.

Working on our bespoke software Drive, our Operations Teams sent down unique data-sets to each store visit, meaning our TSMs only check the assigned POS in each store.

Our Territory Sales Managers then work with the Key Decision Maker and in-store teams, on an AUDIT – FIX – EDUCATE – MAINTAIN programme, with the key emphasis on educating through demonstrating the value of compliance.

>30%

Promo compliance improvement

£1.3m

POS for brands sited

2,500

Managed stores nationwide

The Result

Through our actions in store, Co-op’s Branded POS Compliance had been improved by >30%, and the promotional RSV had been increased substantially.

We had also supported many brands with secondary displays to further improve promotional compliance, and over a period of time, we had sited over £1.3m of POS for brands. A success if we ever did see one!

Need help with anything?

Contact our Head Office team that is always ready to help you with any possible questions, problems or information. Tel: 01244 289 164

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