Efficiencies at Shelf Edge

Efficiency at the Shelf Edge

Reducing costs, improving data capture

Incomm wanted to understand how Dee Set could use innovation to support with improving availability at fixture, ensure planogram compliance and improve stock levels in store. Traditional people approach was not viable due to the amount of hours required to manage the end to end process, estimated at £600k cost per year.

We commenced a POC utilising Image Recognition linked to automated system ordering to understand the efficiency impact in store. The POC was completed in 2 stages. Firstly we built a model to recognise all SKUs to complete fixture compliance check, then increased to include compliance (by store and sku), availability, trended store and merch compliance, and entry vs exit data – used to aid data led call cycle.

The second stage of the POC (still live) is based around the in-store use of tool, in particular how it can drive compliance at fixture whist field our colleague is in store, and providing push notifications to the field colleague on actions required. This will reduce merchandising time and also link into automated


  • Time efficiencies identified helping to reduce in call time by 15mins / store / visit
  • Efficiencies leading to potential cost saving of £500k vs. 100% people led solution
  • +8% availability and +10% compliance gains vs. current process