We’re thrilled to announce that Tactical Solutions was named Field Marketing Agency of the Year at the prestigious Field Marketing & Brand Experience (FMBE) Awards 2023! This incredible achievement marks a new pinnacle in our journey towards purpose-driven excellence.
The FMBE Awards, held at Ascot Racecourse last week, recognises the most innovative and impactful work in field marketing and brand experiences. As winners of the top Agency of the Year award, Tactical Solutions demonstrated outstanding performance across all judging criteria, including strategy, creativity, innovation, results, and sustainability.
Our Managing Director, Cathy Evans, emphasised that this recognition reflects years of dedicated effort by our remarkable team:
“I could not be prouder of our team for their passion and commitment to delivering innovative solutions that drive real value for our customers. This award belongs to each and every one of our colleagues and partners who believe in our vision of responsible business practices and sustainable growth.
B Corp Certification Paves the Path to Success
A pivotal moment in our journey was achieving B Corp certification in January 2023. As Cathy noted, “Becoming a certified B Corp was a reflection of years of work to realign our business with core ethical values and a commitment to making a positive difference.”
The intensive B Corp assessment process involved refining policies, enhancing training, and embedding purpose into our ways of working. We formed active working groups, “B Keepers”, across focus areas like Diversity & Inclusion, Sustainability, and Community to spearhead impactful change.
This accreditation helped us attract young talent and like-minded partners who share our values. It also enabled preferential partnerships with other B Corp brands. Overall, the certification provided a framework for transforming into a holistic, purpose-led business.
Delivering Innovative Solutions
In addition to our B Corp efforts, we continued to push boundaries by leveraging data and technology to deliver powerful solutions for our brand partners.
One standout achievement was revolutionising performance for Mars Wrigley in 1,800 Co-op stores through predictive analytics. By pinpointing lost sales opportunities, we optimised field coverage and inventory to boost ROI by 150% within six months – earning us another award on the night – Most Effective Tactical Campaign Award – Silver.
In addition, we also earned a Silver Award for Sales Campaign of the Year for our stellar work with InComm Payments in transforming gift card execution and availability across Asda stores nationwide.
Overall, our relentless focus on innovation, sustainability, insight, and value creation sets us apart. As Cathy summarised, “We aim to develop enduring partnerships underpinned by a shared commitment to responsible business practices and a vision for a brighter collective future.”
The Road Ahead
The award Field Marketing Agency of the Year, alongside also taking the Gold Award for Professional Agency Management, marks another inspiring milestone, motivating us to continue pushing boundaries. As a people-first business, we remain dedicated to fostering an inclusive, nurturing culture where employees feel valued, supported, and empowered to make a difference.
We’ll continue collaborating with like-minded partners to embed social responsibility across our collective value chains. Most importantly, we reaffirm our commitment to leveraging innovation and technology to create win-win solutions that benefit our customers, people, communities, and environment.
The future looks bright, and we’re honoured and humbled to walk this path as an award-winning B Corp agency!
If you’re part of our journey – thank you, and if not, have a chat with us and let us show you how we do things differently, to deliver you and your brand the best results possible: https://www.tactical-solutions.co.uk/contact/
Full details of all the awards presented on the night can be found here: https://fieldmarketing.com/news/fmbe-awards-celebrates-ascot-racecourse-years-winners-announced/