Visiting the right stores at the right time to deliver the right results
Constant retail promotional compliance is the key to keeping your sales up and your customers engaged. Brands and head offices can send their promotional displays to store, but often enough they are deployed incorrectly and sometimes not constructed at all.
- By capturing interventions at SKU level, we’re able to provide accurate results at the right time to deliver the essential ROI you crave.
We follow a simple, winning formula
- Reapp identifies under-performing stores
- Dynamic call planning enables us to act with pace and flexibility
- No call wastage
- Our team go into store to make identified interventions
- Data is updated daily to ensure we are drive interventions
Our Brand Champions are within 10 miles of 97% of stores in the UK, ready to support with 365-day promotion for your brand.
Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen.
1,000,000+ interventions each year
3,500+ data-led calls per week
3 billion data units at our fingertips
Brands we work with
Data Led Calls
There’s nothing worse than feeling out of control, especially when the success of your brand depends on it.
So why should you leave things up to chance? Take control of your in-store retail performance with Tactical Solution’s data calls.
If you know us already, you’ll know we love numbers and data. And if you aren’t familiar with us, we’re sure you’ll come to realise that fact pretty quickly.
Everything we do is driven by the numbers at our disposal. We don’t leave things to chance.
And what does that mean for your business?
It means you’ll get an intuitive, well-thought-out retail marketing strategy that’s tailored to your needs, all underpinned by the raw facts that show where you’re winning, where you’re losing, and where there may be opportunities to improve.
If you’re looking to revamp the way that you approach in-store merchandising and promotion, it’s time to get in touch with the Tactical Solutions team today.
After a quick chat with our experts, we’re sure you’ll be raring to go with your new data-led call strategy, so don’t hesitate to contact us right away!
Give your brand the visibility it deserves
For brands, stores are the battleground, and it can be pretty brutal out there.
There’s so much competition and shelf space is incredibly scarce, so if there’s any way that you can find an edge, you’ve got to take it.
With this level of competition all vying for such a limited number of customers, brands that aren’t getting enough visibility due to poor marketing performance, whether that be product placement, FSDU construction, or a plethora of other reasons, are going to struggle.
If you’re not being seen, you aren’t being bought.
It’s as simple as that.
So, how do we try to raise that visibility?
It all boils down to strategy. You need to have an intricate plan that increases visibility and touchpoints throughout the shopping journey.
The more you’re able to get your brand and products in front of the right people, the better you’ll perform, which is why we’ll spend the time to learn about you, learn about your customers, and find the perfect marketing mix to turn the ship around.
One thing to bear in mind is that increasing your presence on the shop floor can be pretty challenging.
There isn’t a lot of space available and most of what is available is being utilised around the clock already, so we’ll help you to identify the most promising opportunities that arise so that you’re spending your money more intelligently.
Monitor in-store performance to avoid hiccups
Chances are, you’re already investing in some form of in-store marketing. Whether it’s checkout displays, FSDUs, enhanced shelf space, or something else entirely.
If that’s the case, congratulations – you’re already ahead of most of the competition!
Now, it’s time to push on and ensure that you’re getting what you’re paying for.
If you’ve noticed that your retail strategy isn’t performing as well as predicted, it may be that there’s an issue that’s currently out of your control.
With the help of the Tactical Solutions team and the data that we collect, we’ll help you to pinpoint stores where performance isn’t acceptable, and then dig into the reasons too.
In most cases, our first port of call will be a store visit and audit – these data-led calls help us to ensure that we’re utilising our field marketing experts’ time as effectively as possible.
We’ll send our team to problem stores first and foremost, helping you to improve the standards from the bottom up.
What this will do is create more consistency in the results that you see on a long-term basis.
Once you know where to look, it becomes much easier to spot weaknesses or deficiencies in the process or strategy, allowing you to make the necessary changes to rectify this and improve performance.
What we’ll look for during our store visits
Our store visits are pretty comprehensive and there’s not just one specific thing that we’ll be looking at.
Instead, we’re looking to holistically review your performance in stores to give a total overview of the good, the bad, and the ugly.
In general, we’ll be looking for the answers to these questions:
Are your marketing materials constructed properly?
If you’re paying for high-quality display units for your products to be presented in when they hit stores, you’ll expect them to be utilised properly.
Unfortunately, this isn’t always the case.
With staff on the shop floor rushing around trying to keep all of their plates spinning, it can be easy for your displays to be used in the wrong manner.
Whether it’s a lack of restocking or lazy construction, this will harm your chances of persuading shoppers to make a purchase decision.
During our visits to stores, we’ll make sure that your displays are being used properly, maximising the effectiveness of the displays so that you get a true-to-life RIO.
Are your displays positioned in the most effective locations?
Even if your displays have been built properly, there are still factors that could reduce the impact that they have on customers.
A great example of this is positioning.
To be as effective as possible, you need your displays to be in the right place at the right time – you want shoppers to see your product just when they were crying out for that kind of product.
A lot of the positioning aspects that we’ll look to optimise are based on common logic and human behaviour – we need shoppers to make positive references to your product during their shopping journey.
Essentially, shoppers want to be encouraged to buy things, we just need to help them along that journey.
Here are 3 ways that we’ll look to improve the position of your products in the stores:
- Are your FSDUs on the right aisles? If not, can they be moved to a more relevant section of the store?
- Are your displays in a crowded area where it’s easy to miss them?
- Do your displays appear at the right time? This could mean bringing displays closer to the checkouts, where the purchase rate hits incredibly high levels.
Once we’ve gathered this initial data, we’ll be able to take things back to the drawing board to devise a surefire plan to get your products showing up at the right time and place.
Are you being seen?
Once your displays are properly constructed and in the optimum locations, there’s only one thing standing in your way… Stock.
If your product isn’t on the shelves, how can we expect consumers to purchase it?
Stock is a fundamental part of the process, but again is one that can be overlooked and neglected far too often.
When we enter stores, stock availability will be one of the key metrics that we’ll be searching for.
We’ll ensure that your displays both on the aisles and beside the tills are adequately stocked and restocked regularly, keeping your products readily available for the next potential customer.
Reapp combines utilises visual data to provide a clearer overview of your stock levels and visibility in stores in the blink of an eye – with this technology at our disposal, it’s never been easier to monitor in-store performance and then make educated tweaks that improve your strategy.
How do we do it?
It’s a combination of talented teams and the latest technology that sets Tactical Solutions apart from the crowd when it comes to store auditing and data insights.
But much like Bond and Q, one can’t work without the other.
In the first instance, it’s our Brand Champions that are crucial.
They’ll be the ones who physically head to stores, collate data and images, and give you your initial visibility reports.
This is key to our overall strategy, so we ensure that each of our team is highly qualified, with a keen eye for issues and opportunities.
From POS installation, check and fix, or a full audit, our team knows just how to ensure that your brand is on top in every store.
Once the initial data and images are collected, Reapp’s clever technology can begin to work its magic. To date, we’ve got 3 billion data units at our disposal, so it’s safe to say that we’re well-prepared to offer you the support and advice you need when it comes to improving your retail performance with data-driven adjustments.
Our team spans the entirety of the UK
It doesn’t matter who you are, where you are, or what you are – if you’re stocked in any UK store, we’ll be able to respond rapidly.
This means we’ll be able to get to any problem stores promptly so that we can get to the bottom of the issue and devise a plan to rectify it right away.
We don’t want to dwell on problems, we just want to fix them.
Our operatives work around the clock 365 days a year, so when we say it’s an “anytime, anyplace” kind of solution, you know we mean it.
This availability is crucial for businesses and brands that operate seasonally, as we’ll be able to offer you expert support just when you need it, even at the busiest times of year for the retail industry such as:
- Black Friday
- End-of-season sales
- New store openings
Get in touch to harness the power of data today
If you’d like to start utilising data to improve your performance, it’s time to take action.
We’ve got a track record of helping brands to understand and enhance their operations in retail stores, and you could be next!
Our team is on hand to get your journey started, so what are you waiting for?
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Get In Touch
Whether you’re an existing customer, or a potential one, if you’d like to learn more about our retail tech, and about how we can help, please drop us a line.