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Industry-leading data plus tech, equals market-leading results

Tactical Solutions deliver people-powered, top-notch services for the UK’s biggest brands. We put people first because we’re not just techys, and we know you’re not either. We’re people, just like you, the only difference is we know what you’re looking for in the masses of data that the retail industry generates. This means we can provide both the data and the solution, so that you and your team can deliver amazing results. As a result, Reapp was born.

Image Recognition

Data Analytics

Our Purpose

Our Brand Champions are within 10 miles of
97% of stores
in the UK, ready to support with
365-day promotion for your brand.

Shelf-space. Positioning. Visibility. Product selection. A lot of thought and expertise goes into maximising your sales. We get it. And whether its POS installation, check and fix, auditing or range changes, we combine big brains with big data to make sure the right improvements happen.

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1,000,000+ interventions each year

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3,500+ data-led calls per week

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3 billion data units at our fingertips

UK map - tactical solutions are within 10 miles of 97% of stores

Brands we work with

A Tactical Solution

Here at Tactical Solutions, we create valuable insights that help brands make big business decisions, craft effective marketing campaigns, and improve customer satisfaction. We have a people-first approach to analytics that helps us provide retail data analytics to some of the biggest names on the UK market – because without a team of passionate and bright brains crunching the numbers, even the most advanced solutions can’t be applied effectively. 

With an award-winning data and tech capability that works seamlessly with field marketers operating across the UK in physical stores, we know the importance of bringing this crucial data to life. Our team doesn’t expect brands to be experts in every form of analytics (we’d be out of a job if that was the case!) but we do strive to give the businesses we work with the ultimate benefit of these key insights. It just makes sense: especially when it impacts inventory levels, reputation, and, of course, revenue.

By harnessing a wealth of knowledge spanning consumer trends, industry news, successful marketing strategies – with the help of our own advanced artificial intelligence tool that uses EPOS data, Reapp – brands have a deeper understanding of how their products perform in store and a deep understanding of their clients’ shopping journeys. When brands are looking to take the next step in their business, we’re here to provide salient retail analysis that helps them make smarter decisions.

At Tactical Solutions, we love to get our teeth into analytics strategies that take into account the impact of product selection, shelf space, and positioning alongside our offering of retail functions. From POS installation, where we can glean fresh data in real time – now instantly accessible thanks to our automatic reporting capabilities – to our auditing and intervention options, we add the numbers and human figures that make tangible improvements. We’re all about turning conversations into conversions and boast a proven record for success.

Friendly and knowledgeable team

What can I use retail analytics for?

At Tactical Solutions, we have a mind-boggling 3 billion data units available at our team’s disposal – and you’d be surprised at how much of it is hidden on your shelves. Literally. Whether you are looking to check that in-store compliance is being adhered to in regard to fair shelf space and promotional attention or if a general stock drive is needed, we have analysis tools that can improve sales and vital engagement. 

Advanced data analytics can be used in a wide range of ways within the retail industry. Depending on which focus areas brands would like to hone in on, data can be interpreted to match the scope of the job. Thanks to our ability to perform a whopping 1,000,000+ interventions each year, we have produced retail analytics solutions that make a real difference. Data sourced from our in-store calls, EPOS platforms, and cutting-edge Image Recognition technology offers crucial insight for marketers, helping them make informed decisions on a range of applications. 

Analytics in retail can be used to identify your brand’s most loyal customers, allowing you to tailor your output to a chosen demographic. We can also crunch the numbers to find out which products are in demand or aren’t selling well, as well as understand the average output from either a collection of stores or hone in on a single one. Using prescriptive analytics, our team is also able to glean advanced insights that recommend purchase quantities and optimal price points at a variety of locations. 

Our tailored approach, intuitive technology, and flexible capabilities mean that our team can support retail businesses exactly as needed – alongside stellar customer service where our talented team of field marketers and data analysts can add dimension to these numbers. So, how can we use retail analytics to successfully gauge customer engagement, gain actionable insights, and move forward with improved marketing decisions?

When it comes to collating data analytics for brands, our team goes above and beyond. We can create advanced analytics solutions that specifically pinpoint issues or suspected problems within a business infrastructure. We can also perform exploratory data-led calls at a number of stores to discover potential issues within the shopping experience. Our bespoke approach to retail analytics allows us to meet each client’s brief with a range of options, including automatic reporting features for immediate insight or a snapshot of analysis over time taken to monitor existing aspects such as planogram compliance and customer retention rate.

We use technological innovation to support brands who want targeted improvements across a range of fixtures. As well as being excellent number crunchers, we’re people who can put these results into context – finding valuable pieces of actionable intelligence that make all the difference. 

Using our passion for problem solving, we can gain data from billions of products and stores across the retail industry and hone in on the perfect solution for you. Although data is our bread and butter, human insights are what we use to contextualise and apply a range of predictive strategies – which is the winning ingredient in our people-powered, data-driven formula. After all, what’s the use of data if it can’t be interpreted properly?  

Data Analytics 

Our innovative values have been driving us for years, helping our team develop, grow and elevate our service offering to not only meet market demand but become leaders in the industry. The team here at Tactical Solutions knows that data needs to be understood by the people driving the brand – not everyone is born to be a number cruncher – which is why we created instantaneous, automatic analytical reports that identify what gets your products moving. Sourced from a number of metadata sectors and the newest T5 EPOS data, Reapp keeps watch over stock performance and notes what makes promotions spike or even sink.

Here at Tactical Solutions, we’re experts at harnessing the latest in cutting-edge machine learning and AI capabilities. That’s how we can get the freshest data from multiple sources, so brands get the most accurate representation as to how their customers interact with their products.

We know the importance of having data that is easy to identify but still delivers the knowledge needed to make impactful marketing decisions. All of our reports are designed with your entire team in mind, noting the performance of your stores – no matter how big or small your portfolio – alongside any key problems our Champions have identified from our data-led calls or in-depth audits. Once we’ve applied some technical wizardry, we’ll take you through how we solved these issues step by step, before getting to the good stuff: celebrating how your sales performance has, or can be, improved!

Data is powerful stuff. That’s why we’ll also supply you with valuable chain insights and knowledge-at-a-glance in-store scorecards that make tracking performance indicators easy. 

Brand marketing support
Tactical Solutions Field Marketing Agency

What is retail analytics? 

So, what exactly is the deal with data?

Well, data analytics itself is a method of examining and observing data pulled from a myriad of sources to note patterns and trends – all to build business intelligence that better supports insights and future decisions. The most efficient analytics platform will collect data and automate them into automatic performance reports, which, in turn, will drive organisations to create an actionable strategy targeting any ‘pain points’.  

With the average transaction now occurring in the digital sphere – even if the customer journey takes people into supermarkets and physical stores – massive amounts of data can be harvested at a multitude of touchpoints. Thanks to the proliferation of contactless technology in recent years, EPOS technology, apps, websites, or data-led calls present fantastic opportunities for brands to see their product assortment being assessed or missed in the real world. Data cuts out the guesswork when it comes to the customer experience, showing in growing volumes whether current marketing strategies are truly effective – and indicating where there are opportunities to boost conversion rates.

There are four data types we use in the retail analytics market, which paint a handy picture as to the sales journey – ensuring that nothing gets missed on the shop floor. 

  • Descriptive analytics: When brands are looking to have an overview of a particular time scale – whether that’s a drop in sales or a disappointing product launch – descriptive analytics tells us exactly what occurred on the surface level. 
  • Diagnostic analytics: Once we’ve decided on a ‘what’ to focus on, diagnostic analytics delves deeper into the causation. Why would consumer demand increase from one week to the other? These analytics will draw from relevant data that paints a bigger picture. 
  • Predictive analytics: No crystal balls here, just predictive analytics with some seriously high-end capability. This intelligent method utilises complex statistical methods and algorithms to accurately predict future trends, helping marketing teams build on these meaningful insights. 
  • Prescriptive analytics: Known as the most advanced analytics available, prescriptive (or predictive) analytics answer the most difficult question for marketers: “what should I do now?” There are a number of different ways to do this, from simulating various conditions and actions to starting a machine learning program to produce accurate insights. 

At Tactical Solutions, we deal in only the highest standards of quality data, using accurate and effective sources that give our brands the best analytics solutions. Data is usually refined through multi-step processes that validate and scrub these numbers clean against leading sources, giving our clients ultimate peace of mind when it comes to their business performance. Duplicates are removed and conflicting totals are unpicked, leaving a crystal-clear retail analytics tool that represents the impact of your brand as it truly is – and as it should be.

Object Detection Technology

Image recognition: The future of retail data science 

When it comes to collating data, we know that shelf space might not seem the most interesting source for your brand’s vital numbers. That’s why we put your products in the bigger picture, using real-time images gathered by our teams that regularly visit stores and represent your company to give you an instant snapshot of how your space is being used. 

They say a picture speaks a thousand words – especially when it’s powered by Recognise, our leading retail analytics platform that puts useful data right at your fingertips. Easily monitor stock availability, ensure store compliance and adherence, and mark yourself against chosen competitors. With a single photo, any category, shape, or product size can be considered – giving you a quick, cost-effective solution that cuts out complex planograms and builds on stocking trends on a local and national level.

By using accurate imagery taken directly from the shop floor paired with the expertise of Tactical Solutions’ team of eagle-eyed data analysts and brand ambassadors, we obtain unbeatable results for our clients. Through key visits and a drive to combine effective data with amazing solutions, we get results time and time again thanks to careful trend analysis and clear, no-nonsense reporting. We treat your brand as if it was our own – pairing bright, passionate people with industry-leading data and technological abilities. 

Our award-winning reputation and sustainable strategies have allowed us to build relationships with some of the biggest names in the retail industry. From data to decisions, we can help your brand achieve its marketing goals with long-lasting rewards.

Data solutions

Data solutions that inform, innovate, and elevate brands

At Tactical Solutions, we love to crunch data and turn them into amazing, result-grabbing strategies. By harnessing the newest in EPOS data technology and performance indicators, we are able to get brands the shelf space and marketing reception that lead to outstanding sales. The retail industry stops for no one – which is why we are constantly working on the next solution facing brands, big or small, on the shop floor. It’s not just data with us, though. Our numbers are powered by people who work tirelessly to connect with under-performing stores and identify even the slightest issue causing trouble, initiating over 1,000,000 interventions each year that make real change.

From product audits, launches, recalls and data-led calls, our people-first approach gives marketing teams dynamic resources to base actionable strategies from. It’s never just numbers we’re dealing with, it’s the priceless insight that saves time, money, and guesswork. 

Everyone at Tactical Solutions is passionate about the brands we work with and the results we are able to achieve, ensuring that those 3 billion data units go above and beyond for our clients. If you’re keen to find out more, go ahead and contact the team at Tactical Solutions today.

Customer Stories

Supporting Unilever in Co-op

Supporting Unilever in Co-op

Supporting Unilever's compliance in Co-op Test and learn: Unilever Compliance Brief Unilever wanted to understand how to increase promotion and range compliance in Co-op stores. Response Our in-house Business Insight team, selected 100 Co-op stores and a further 20...

Online actionable insight

Online actionable insight

Online actionable insight Continuous Improvement Projects in Confectionary Brief BrandNudge is on-line analytics platforms, created in partnership to provide actionable insights for brands to grow market share in digital channels. Data from BrandNudge is stored in our...

Maximising ROI for GU Puds

Maximising ROI for GU Puds

Maximising ROI for GU Puds Maximising ROI through LSV Scorecards Brief GU Puds commissioned us to check distribution & availability of their core range across the Tesco estate, but only where LSV was identified. Response Data is at the heart of everything we do,...

Get In Touch

Whether you’re an existing customer, or a potential one, if you’d like to learn more about our retail tech, and about how we can help, please drop us a line.

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