Dee Set acquire Tactical Solutions in strategic move

1 May,2020

[lead]We are delighted to announce that Dee Set has today acquired the assets of Tactical Solutions UK.[/lead]

Tactical Solutions are a well-respected field marketing agency who pride themselves in delivering data-led insight for brands in retail and out of home.

The deal further expands the UK’s largest field team and extends Dee Set’s service proposition, with complimentary technology and in store expertise.

“We are delighted to have acquired a forward thinking business with passionate colleagues and a data driven offer that aligns perfectly with our strategic direction. Working with a host of high profile brands, the Tactical business further develops our unique proposition and cements our status as the UK’s number one field marketing and merchandising company.” – Greg Phillips CEO of Dee Set

The two companies joining forces will provide unique retailer access, image recognition capability and brand engagement capable of delivering market leading ROI.

“We are really excited by the opportunity this gives us to leverage the strength and experience Dee Set has in areas that will enhance our product offering to our customers. We have some exciting initiatives ready to launch which will step change our data & insight capabilities and with the additional benefits of working with Dee Set, this will allow us to achieve our ambitious growth plans over the coming months and years.” – Cathy Evans, MD of Tactical Solutions

The deal compliments Dee Set’s multi-million pound investment in data and technology, and follows on from the success of the recent acquisition of the e-tailing business White Hinge Ltd.