B Corp Certification: What it Means for Our Customers

16 Feb,2023

Sustainability and moral corporate conduct are becoming more and more significant to consumers in the modern world. As a company, we recognise the importance of being a dependable partner for our clients and having a beneficial influence on the world. That’s why we’re proud to have recently announced our B Corp certification.


What the B Corp certification means for our customers

Following our announcement, we sat down with Lance Preston, Senior Business Unit Controller, who has played and continues to champion the B Corp movement within Tactical Solutions. We asked Lance a series of questions and he gathered his thoughts and views on how this accreditation will benefit not just Tactical Solutions, but will also serve as a huge benefit to our customers too:

“Becoming a B Corp is like having someone check your homework – demonstrating that we are a trusted partner, that we promote sustainability, and that we treat our employees fairly. As a result, this certification increases our credibility and consumer confidence, which are values that are more crucial than ever in today’s environment.”

“Achieving B Corp certification has already been recognised by some of our clients as a great business accomplishment, reaching the prestigious B Corp standard. This accreditation sets us apart in the industry. We are the first field marketing agency to achieve B Corp status, and currently just one of 25 businesses throughout Wales meeting B Labs standards. This will continue to be a source of pride for our company.”


Giving back, spreading the word and our experience

The B Corp movement is growing rapidly, especially in the food and drink industry in which we operate within. And it was our long-standing partner within this industry, Innocent, who first inspired and has continued to support us throughout our journey to where we are today.

Lance continued: “Some of our customers are now in the process of becoming B Corps themselves, and as a business that has gone through the accreditation process, we are in a unique position now to offer our support and experience to others on a similar journey.

“It really does feel like we have come full circle in this journey. We have gained a lot of knowledge about B Corps thanks to Innocent’s mentoring over the years, so it is amazing to be able to share that knowledge and watch like-minded companies join this movement.”


Using business as a force for good

We recognise that consumers are becoming more aware of the impacts of their purchases, therefore we want to make it simple for them to select a company that shares their beliefs. Being a B Corp means that in addition to pledging our dedication to sustainability and moral corporate conduct, we are also paving the road for others to follow in our footsteps.

Lance concluded: “Our B Corp certification demonstrates to our customers that we are dedicated to conducting business in an ethical and sustainable manner, and it serves as a badge of honour for us. We believe that by proving to our clients that we maintain high standards for social and environmental performance, accountability, and transparency, this accreditation will strengthen their relationship with us.”


Coming together to achieve more

Being a B Corp is more than just an accreditation for Tactical Solutions, it’s a commitment to making a positive impact on the world. We’re proud to be a B Corp and look forward to working with our customers to create a more sustainable and equitable world for all.

For more information about our B Corp journey and what it means to Tactical Solutions, please click here.