If you’re looking to strengthen your brand power and dominance in the retail market, brand insights can be used to help you achieve the results you’re looking for. Brand insights enable you to understand how your brand is perceived and how it performs. By leveraging...
In the current climate, brands and retailers need to remain one step ahead of the game to ensure that they stay competitive in an already oversaturated market. To do this, they have to consistently practise streamlining and optimising their processes to make sure they...
Field marketing strategies are vital tools for brands and retailers, who face the ongoing challenge of finding innovative ways to engage consumers and stay relevant. Many have turned to field marketing to build consumer relationships, drive sales, and boost...
It’s safe to say that brands and retailers haven’t been dealt the best cards when it comes to navigating the complexities of our current climate. With various economic pressures and a shift in consumer behaviour, both brands and retailers have been met with a...
In our current climate, it’s fair to say that the grocery sector has been presented with a variety of challenges that have caused many retailers to question their certainty in the near future. From rising inflation, the cost-of-living crisis, and the shift in consumer...
As consumers (particularly in this current climate), we find ourselves frequently hung up on the cost of certain products or services. Many shoppers are now (and rightfully so) turning to own-label products in order to make significant savings due to the rising cost...
