Here at Tactical Solutions, innovation is truly at the heart of what we do. With our proven wealth of experience, we understand our industry well enough to appreciate the complexities of the often competitive and unpredictable retail environment. Over the years, we’ve...
Machine learning in retail is changing the retail world, one brand at a time. Over the last couple of years, image recognition technology and artificial intelligence learning models have really taken off, currently being integrated into many different industries and...
Put yourself in the shoes of the average shopper… when casually strolling through the aisles with the mission of completing your weekly shop. You’ll usually be drawn into the typical process of getting your usual go-to items or you may be on the hunt for some...
If you’re looking to strengthen your brand power and dominance in the retail market, brand insights can be used to help you achieve the results you’re looking for. Brand insights enable you to understand how your brand is perceived and how it performs. By leveraging...
In the current climate, brands and retailers need to remain one step ahead of the game to ensure that they stay competitive in an already oversaturated market. To do this, they have to consistently practise streamlining and optimising their processes to make sure they...
Field marketing strategies are vital tools for brands and retailers, who face the ongoing challenge of finding innovative ways to engage consumers and stay relevant. Many have turned to field marketing to build consumer relationships, drive sales, and boost...
