How Shopper Insights Drive Marketing Solutions

23 Oct,2023

Shopper insights are a real game-changer. Not only do they provide insight into your customers’ decision-making process, but they also elevate the shopper experience, putting brands firmly in the driver’s seat.

In the modern world, shopper insights hold the key to a brand’s success, keeping you up to date with the needs, wants, and demands of the people purchasing your products or services. 

At Tactical Solutions, we’re seasoned pros in the field marketing industry, helping British brands to capture critical insights in real time, before putting them to good use in-store.

When wielding powerful customer insights, your retail sales will soar, your foot traffic will surge, and your ROI will skyrocket – all thanks to the actionable data-driven insights at your fingertips.

Ready to elevate your brand? Get in touch, and we’ll show you how we can boost your marketing success.


Shopper insights: Unmasked

Shopper insights (sometimes referred to as customer insights) are the key to truly understanding your customers. These insights are your data-driven roadmap to making your business better, empowering you to make informed decisions about your future marketing efforts. 

With the power of shopper research, you can measure a wide range of important metrics, including:

  • Current market trends – Knowing what’s hot and what’s not is crucial to staying ahead of the game
  • Customer profiles – Shopper profiling is the key to understanding your audience inside and out 
  • Stock levels – You can keep your inventory finely tuned through the use of accurate consumer insights
  • Sales performance – You can gauge how well you’re doing by assessing objective performance insights from your sales channels

Consumer behaviour is an ever-changing thing. By keeping a close eye on your shopper insights, you can use them to your benefit. 

For example, if you’ve recently implemented a new promotional campaign for a specific product, you can track its success through every step of the shopper journey. Data-driven insights can be collected, which can then be used to improve the performance of your future promotional activity. 

Your shoppers hold the key to success, and their insights are your guide.


Sharper strategies: How shopper research boosts marketing campaigns

The world of data analytics is a boundless realm, so the only real limit is your imagination! However, shopper insights stand out as a game-changer from a marketing perspective, as they have a wide range of applications that can truly help your brand shine.

So, the big question is: How can you harness shopper research to your benefit? 

Let’s find out!


Unlock the customer code

Let’s kick things off: Shopper research is your ticket to unlocking profound insights into your customers. Your customers are the lifeblood of your brand, so catering to their wants and desires will naturally increase customer retention and sales. A deeper understanding of customer behaviour will allow you to understand your shoppers more, enabling you to increase the customer experience for the better.

With our cutting-edge analytics tech and data led calls, you can gain a profound understanding of your audience, uncovering their preferences and buying behaviours. This shopper research will empower you to keep your customers smiling long after they’ve gone home, propelling your business to new heights along the way. 

Identifying your target market is paramount to your success. Why waste much-needed time and resources on consumers who aren’t your ideal audience? Shopper insights allow you to identify and target your preferred customers, pushing you closer to your sales goals.

Once the data is in and you’ve analysed the results, the game is on. Your promotions and products can be tailored towards those more likely to buy – at the same time, this bespoke approach enhances the customer journey in the process. You can strike with complete accuracy, safe in the knowledge that you’re engaging with your most receptive audience.


Elevate your bottom line

Let’s be honest for a moment – most brands are in the business of sales. 

This means that increasing your profits and ROI should be at the very top of your wish list. At the end of the day, you want to ensure you’re making more money, which is another area in which shopper insights can be useful.

By incorporating shopper research in your marketing arsenal, you can master the art of precise sales tracking, unveiling a clear picture of your product performance. Your item champions can be easily distinguished from your underperformers. Not only does this allow you to change your promotions to push unsuccessful products into the spotlight, but you can also draw lessons from your top sellers.

With this knowledge, you can drive your top sellers to new heights, fine-tune pricing strategies and propel your business towards rapid future growth.


Arm yourself with measurable results

The beauty of shopper insights lies in their tangibility. By using a data-driven approach, you can unlock a treasure trove of actionable insights. Once you’ve viewed the reports, you can transform your campaigns by implementing the recommended actions.

Using our innovative tech, you can see the impact of your marketing campaigns in real time, including:

  • Your sales figures
  • Overall customer satisfaction
  • Your current ROI

This information can be accurately measured with our advanced technology solutions before being analysed for your future campaigns. It’s not just theory; it’s cold hard fact.

Using Tactical Solutions’ data-driven approach, say goodbye to gut feelings and hello to data-backed decisions. Shopper research arms you with all the evidence you need to confidently make informed choices that will drive your business forward on the path to success. It’s the difference between hope and certainty, ensuring all your future marketing campaigns go off without a hitch.


An improved shopping experience

Last (but by no means least) is the customer experience. 

Your customers are your bread and butter, so keeping them happy is paramount for any modern brand.

Shoppers today can be demanding. They expect seamless, personalised experiences, which isn’t always possible. Instead of guessing, you can utilise shopper research to deliver exactly what your customers want. You can foster an immersive environment that is tailored to your target audience, which is a surefire recipe to ramping up both sales and customer loyalty. 


Shopper pathways

The customer journey is a crucial area to focus on. If your shopper pathway – meaning the pathway your customer takes: before purchase, during checkout, and after they’ve parted ways with their cash – is hard to follow, the rate of cart abandonment will rise. This ultimately reduces your sales. 

Fear not: Implementing eye-catching displays and informative promotions can do the heavy lifting in escorting your customers to your items with ease, increasing consumer retention along the way. 


Product availability

Another important aspect of the customer journey is product availability. There’s nothing worse than seeking out the product you need, and finding it’s out of stock. Not only will this reduce customer satisfaction, but it may also push your consumers into the arms of your competitors. 

With our cutting-edge data analytics and image recognition tools, we can monitor product demand, stock levels, the in-store customer journey and the magic of your promotional displays, levelling up the shopping experience for all.


Shopper insights: A marketing game-changer

Measurable shopper research is the key to your success, unlocking a wide range of invaluable shopper insights along the way. Not only will your sales and ROI skyrocket, but this data can be wielded to improve the consumer experience and your future marketing efforts.

However, it can be hard to know where to start – particularly if you’re new to the world of consumer insights. The good news is that Tactical Solutions is here to help. With our advanced tech solutions and data-driven approach, we’re your ladder to the big leagues. 

Our expert team uses our cutting-edge data analytics tools to monitor a wide range of metrics, creating actionable reports within the blink of an eye. Once received, you can set the wheels in motion, taking you to new heights in no time.

It really is that simple! 

Want to find out more? Contact us to see how our shopper insights can help drive marketing success for your brand.