Retail Calendar for 2018 – Update

31 Jul,2018

Moving further into the year, we begin to look into the second half of the Retail Calendar. The World Cup has passed, and we’re now entering the final 6 months of 2018. At Tactical, we are ready to start the countdown to Christmas 2018 – The Golden Quarter.

Along the way, there is plenty of other retail opportunities for Brands to take advantage of. We’ve pulled together a list of key dates for the remainder of the year 2018.

23rd July – School Summer Holidays

Teacher’s relief! School’s end for 6 weeks of Summer Holidays. Back to School promotions will be starting soon, with increases in school wear, stationary, and all the latest gadgets!

21st/22nd August – Eid al-Adha

A religious festival for those of the Muslim faith. The Financial Times reported in August 2017 that “Big retailers missing out on £20bn Muslim consumer market”, also stating that Supermarket chains such as Asda and Tesco sell more Halal foods during the Ramadan and Eid periods in shops that serve Muslim communities. Does your brand have Halal alternatives? Speak to us about demographically targeting calls to ensure your brand can maximise on the other religious festivals.

27th August – August Bank Holiday

Big Music Festivals such as Leeds/Reading festival are in line with this year’s bank holiday season. Expect increases in Alcohol and Snacks in and around these areas, targeting calls geographically for maximised sales.

31st October – Halloween

46% of consumers spent money on Halloween in 2016, up from 39% in 2015 and 1 in 6 spend over £50 on Halloween. (Mintel, 2017) Make sure that Halloween is a treat for your brand!

November to December – Christmas!!

Christmas is one of the busiest times of the years for Retailers, Brands and us at Tactical Solutions. Retail sales are increasing year on year, with Christmas in 2017 having £1billion more retail sales than the previous year. (Kantar, 2018) Check out our latest blog to find out more about Christmas, and how we can help you plan your festive period to maximise sales.

As retail experts we plot these calendar events out months in advance, creating strategic plans for numerous clients. We can outline various activities in store to support your sales, ranging from nationally agreed display compliance, to ordering and creating discretionary extra displays, and implementing FSDUs. Through fantastic in-store relationships, we can ensure our Clients have the best opportunities in store.

Speak to our Retail Team today to start planning for your next 6 months in retail, and beyond!

phone – 01244 289164 (Option 1)

email 1 –

Date Posted: 31/07/2018