In the competitive world of retail, knowledge is power. Truly understanding how stores are performing can make all the difference to a brand’s success.
And it’s the EPOS system that is usually a gold mine of valuable information on everything from product sales, promotional performance, NPD ranging and stock levels. Tapping into this vital data effectively can give brands the insight they need to optimise the performance.
But, with so many sources of data to monitor, how can brands make sure the tools they use really work for them?
Here’s our advice on what to look out for:
- A bespoke solution – an insights tool that can be tailored to the individual needs of a brand and their ranged stores will always prove more effective because it will be sharing the information they really need to make informed decisions.
- Make sure it’s user friendly – easy to digest, well presented data shouldn’t be underestimated, it can make all the difference to identifying those crucial insights into underperforming products or low stock areas and actioning them quickly.
- Look beyond the technology – while the capabilities of the chosen tool are critical, the expertise of the partner providing it are also key to success.
These factors come together in our TS Eye data solution, used in partnership with brand data to deliver the freshest possible data in an easy to read report, including how it helps monitor product performance and promotional activity to maximise sales.
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