About us

Sean Hughes

IT Business Unit Controller

Sean has been with Tactical since February 2002, originally joining to set up and maintain the reporting functions within the business, his responsibilities quickly diversified to management of our operational functions including the journey planning and data entry teams.

In 2010, Sean took on the role of field team manager for what was at the time our first dedicated convenience sector field sales team, managing a team of 40+, with responsibility for training, performance and results within this arena.

His knowledge of reporting and technology subsequently led him to a role developing our bespoke software application for field data capture and management – this software “Drive”, went live in January 2014 and Sean has overseen its continual evolvement to meet the ever-changing needs of Tactical Solutions. In addition to this software, Sean has responsible for the scoping, project management and implementation of our Flexx application which enables us to manage our temporary workforce, ensuring right to work legalities are met whilst delivering a mobile application that facilitates the call and reporting requirements.

Most recently Sean has been instrumental in the introduction, development and use of our sales data tool “TS Eye” which enable us to review and analyse EPOS data into actionable insight for both our clients and field teams

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk

Esther Bevan

Finance Director

Esther has nearly fifteen years' experience working in the financial sector, focusing on management accounts throughout her career. She has a vast understanding of the FMCG industry, as well as an in-depth knowledge of mergers, acquisitions and financial reporting.

As the Financial Director at Tactical Solutions, she is responsible for all finance, payroll functions for the agency. It is her responsibility to prepare all financial reports and briefings; this includes tax returns, balance statements, and any legislative requirements such as reporting and disclosure. Esther sits on both the operational board and the Tactical Solutions board.

During her ten years in the industry, she has extensive built skills leading and developing a team, to ensure that all financial planning was aligned with the business strategy determined by the board.

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk

James Lamplugh

Sales Director

James Lamplugh joined the Tactical Solutions family as the Sales Director in June 2018.

James has spent the last 16 years working with some of the biggest brands in the UK, gaining extensive experience across the Retail, Convenience and Food Service sectors. His experience of working with both brands and retailers provides invaluable insights into the value Tactical Solutions creates for our partners.

He is passionate about personal development and believes that creating an environment where the team are constantly striving to be the best, ensures we deliver successful and sustainable partnerships. James has implemented a customer first approach across the sales team, this has resulted in everyone across the business being aware of our partners business goals, in turn delivering maximum value in everything we do.

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk

Cathy Evans

Managing Director

Cathy Evans has been part of the Tactical Solutions family for 14 years, and was appointed to the role of managing director in 2013 following the sale of the business to parent company St Ives plc.

Cathy understands the importance of the businesses’ role within the retail industry and has a wealth of experience across both retail and FMCG environments.

She has worked with many of the leading FMCG and grocery manufacturing brands, from Associated British Foods and Rank Hovis McDougall to Premier Foods and Nestlé. Cathy believes that developing long-lasting partnerships with clients is key to understanding their ambitions and needs and that not one solution fits all. She also has a passion for training and development and leads an expert team all with unique individual strengths that has contributed to the success of the business overall. She has implemented a successful business strategy leading to the profitable growth and operation of the business where diversification has been a key part of the growth strategy as has data sitting at the heart of what is delivered.

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk

Mark Olden

Operations Director

Mark joined the Tactical Team in 2017 and heads up the operation and retail division. Mark brings a wealth of retail knowledge including 10 years of Asda trading followed by Field Marketing experience across the technology sector having worked with BSkyB, Microsoft, Samsung amongst others.

As a Business Director for Tactical Solutions, Mark ensures that the business flow from customer engagement through to field execution and call completion is as effective as possible through our Syndicated Sales Team operation. With a field team of 60+ full-time employees visiting over 110 retailers on a regular basis, this team delivers a multitude of key objectives for our brands on a tactical basis, fundamentally focusing on making interventions at store level to incrementally increase sales in each and every store.

Mark has a proven track record of setting up, driving and stretching field teams, and is perfectly placed to advise and provide consultation for all brands, whether established or new to the market and how best to exceed customer expectations through operational excellence.

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk

Joanne Arnold

Head of Business Development

Jo has been with Tactical Solutions for 11 years, joining the business in September 2008 as an Account Controller within our sales team.

In March 2018, Jo was promoted to Head of Business Development, with a team now responsible for growing our business by bringing new clients on board. Jo’s primary objective is to clearly understand our new business prospects strategy and objectives, ensuring we are meeting their needs with the right teams, data and insights to deliver profitable growth for their business.

During Jo’s time here she has also headed up a team of National Account Managers on the syndicated side of our business, developing long term relationships with a number of key bluechip brands including Arla, Kettle Crisps, Ocean Spray, Haribo and Quorn working across the Top 4 Grocers, High Street, Discounters and Convenience channels.

Jo has a wealth of experience and knowledge within the FMCG industry having previously worked in Trade Marketing, Category Management and Sales roles with Rank Hovis McDougall and PZ Cussons.

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk

Kingsley Rich

HR Manager

Kingsley joined Tactical Solutions in 2015 and heads up Human Resources and Training. Kingsley has a key and pivotal role within the business as people are so centric and integral to Tactical. Kingsley has extensive knowledge and expertise across all aspects of HR, including Employee Relations, managing contractual wins and TUPE processes, onboarding new team members and has worked on key accounts such as Arla, Birdseye and Quorn, to name a few.

In his spare time, Kingsley enjoys playing his guitar and piano and enjoys long walks with his Sproodle.

Telephone

+44 (0)1244 289 164

Email

hello@tactical-solutions.co.uk