If you’re a brand seeking to boost your success in the retail world, using the right retail analytics tools and platforms is essential to your growth. Data analytics has been growing steadily as a business solution over the past few years, and it’s one piece of tech that you can’t afford to ignore.
However, when choosing the right retail analytics platform to use, there are several factors you need to consider before committing:
- What you want to achieve (e.g. your business goals and objectives)
- The amount of money you have to play with (including your projected turnover and profit)
- The services your brand requires
The good news is that, at Tactical Solutions, we’re one of the UK’s premier field marketing companies. By combining a data-driven approach and our business analytics tools, we can help you make informed decisions about your brand – all through the power of big data. We’ve mastered the art of data analytics and we want to help our clients master it too!
So, what are you waiting for? Let’s get the ball rolling!
Retail analytics: A data-driven revolution
If you’re new to retail analytics, then integrating it into your brand may seem like a scary proposition at first.
There’s nothing to fear when working with Tactical Solutions though, as our retail analytics software is designed with both ease of use and efficiency in mind.
Retail analytics are essentially a form of data analytics thatâs specifically designed for use within the retail world, able to push you to success in no time. When wielding our cutting-edge data and tech solutions, you can measure just about any metric you need, giving you a world of insights into your brand’s performance.Â
Once you’ve measured your big data, you can make informed decisions and put your plan into action, safe in the knowledge that you’re on your way to the top.
Think that sounds good? Wait ’til you see it in action!
Unlocking success: Choosing the right retail analytics platform
As you can see, retail analytics software is important for any modern brand working within the FMCG industry. The first step to take is to choose the best analytics tools and platforms to help you conquer the retail sphere. It’s important to conduct thorough research before committing, so you can be sure that you’re choosing the right company for your needs.
At Tactical Solutions, we’re market leaders in field marketing, here to help you make the correct decision for your business. In this guide, we’ll go through some of the top tips you should consider when seeking out a new retail analytics solution.Â
Ready to take the plunge? We are!
The blueprint for success: Identifying your business needs
The first step that you’ll likely want to take is to work out why you need a new retail analytics solution. It’s something that we think is essential for any modern brand working within the retail sphere, but it’s a good idea to make sure your new strategy aligns with your business aims and goals.Â
Once you’ve completed this stage, you should have all the knowledge needed at your disposal to choose the right retail analytics platform. It’s worthwhile doing your own research first, empowering you to create suitable retail marketing campaigns that your new retail analytics software can boost.Â
Arm yourself with a list of relevant questions:
- What are your retail goals and aims?Â
- Are those goals predicted to change in the long term?
- What exactly do you want to achieve with your new retail analytics tools?
- Are there any challenges that need addressing?
- What does your current budget look like?Â
- Is your budget set to change shortly?
- Do you have a particular timeline in mind?
The list above is just a small example of some of the questions you should consider asking yourself, and you may have other queries in mind. Perhaps you want to use predictive analytics to analyse consumer behaviour and boost shopper engagement. Or maybe you want to measure your sales data to try and improve your supply chain and inventory management.
At Tactical Solutions, we understand that all brands are different, which is why we offer scalable options for every business that chooses to work with us. We have a wide range of services available that utilise our retail analytics software, including our powerful data-led calls and our retail and store audits. If you’re not sure exactly what you need, we’ll be happy to help you identify the best analytics tools for your needs.
All you need to do is contact us, and we’ll do our best to make all your dreams come true!Â
Strategic mastery: Unveiling your options
So now you’ve decided that utilising a new retail data analytics solution is right for your needs.Â
As a brand manager, the next step is to find out which services you need to integrate to start reaping the benefits of your chosen platform. Again, every brand is different, so this is something that will depend on the reason you’ve decided to integrate a new retail analytics solution into your business. You may find that some platforms don’t offer the tools you require, so evaluating the resources and solutions on offer with the companies you’re considering is an important step.
When considering a new retail analytics platform, it’s natural that you’ll have a few questions to ask about the services on offer:
- What services and tools does your chosen platform offer?
- Are their services scalable?
- Are bespoke packages available?
- Do they have a wide range of services, or do they just stick to the basics?
- Do their services align with your values and ethos?
- Does your chosen platform have a good reputation?
- How much will it cost to use this particular solution?
Fortunately, if you’re still uncertain after going through the questions above, you can trust the highly skilled team at Tactical Solutions. We have a wide remit within the retail analytics field, offering a broad range of scalable solutions and tools. We combine a data-driven approach with our advanced tech to boost the stature of any modern brand that works with us, able to improve your retail operations with ease.Â
Want to find out more about the services we offer?
This next section is for you.
Dive into our tantalising retail analytics offerings
At Tactical Solutions, we have a huge range of retail analytics tools and solutions on offer, providing ample benefits for any brand that chooses to work with us.
Let’s take a look…
- Promotion compliance
- Data led calls
- NPD launch and range reset
- Product recall
- Retail and store audits
- Distribution and contract packing
Our innovative data analytics tech can be used with every service we offer, enabling you to streamline your business operations and put your much-needed time to work elsewhere.Â
We’ll use the latest EPOS data and image recognition technology to source big data, before crunching the numbers with our impressive Reapp software. You’ll receive a vast range of shopper insights in an instant, empowering you to make high-level interventions before they’re even needed. We’ll also provide full support for the foreseeable future, as we constantly strive to bring victory to every brand that works with us.
Sounds good, doesnât it?!
Discover our track record in action
Of course, when choosing a new retail analytics platform for your brand, youâll likely want to see previous examples and case studies. Think about it – you wouldnât buy an expensive item on Amazon without looking at the reviews first, would you?
Case studies are fantastic tools when making your decision, as they allow you to judge how good your preferred retail analytics tool is before making a commitment – think of it as a way to âtry before you buyâ!
At Tactical Solutions, weâre pleased to state that we have a range of case studies available to view on our âCustomer Storiesâ page, covering everything from online actionable insights through to our data-led approach to the grocery store world.
As you can see, weâve helped numerous brands over the years (including some pretty big companies!), and weâre confident that weâll be able to provide the same top-quality service if you choose us for your next retail analytics platform.
Delve into the future of retail analytics with Tactical Solutions
As any good brand knows, staying ahead of the curve is key to your success. You need to master the art of each new piece of technology that comes along, otherwise, you may find your business empire crumbling, leaving you in the dust.
Thereâs never been a better time to start integrating data analytics into your business, and Tactical Solutions is the perfect retail analytics platform for any modern brand.
Data analytics is the secret sauce to our success, employed within every service we offer. Regardless of your budget or goals, weâll be able to scale our solutions to your every need, offering tailored tools and a comprehensive suite of dashboards to prime your brand for victory.
Ready to give it a whirl? Letâs chat.
